Swot Analysis Southwest Airlines - 1305 Words

The safest way to travel in the United States is through U.S. commercial airplanes. There are only .06 deaths per billion miles, which is tremendously better than cars and motorcycles who’s are 5.67 and 217 per billion miles (CNN 2015). Southwest Airlines is one of the major airlines in the US and the one of the world s largest low-cost carrier. The airline was created by Herb Kelleher in 1967. Their headquarters are in Dallas, Texas. By using the PESTEL analysis, Value Chain Analysis, and the Return Of Sales (ROS), I will analyze Southwest. It will compare them to their competitors such as Jet Blue, Delta, and American Airlines. In using the PESTEL analysis, only half of the components are a deciding factor in the airline industry.†¦show more content†¦Lastly, the technological factor is a big factor for the airline industry. Technology is rapidly growing in every industry, which only benefits the airline industry because it helps lower fuel consumption, cost of airl ine operation and improve efficiency (Makos 2015). Competition thrives off having the technological advantage. The Value Chain Analysis identifies the primary activities and related support activities that creates customer value (McGraw 2015). Under the primary activities, cost is the supply chain management, operations, distributions, sales and marketing, and services. The main activities that Southwest Airline uses are operations, sales and marketing, and services. First, operations are activities, costs, and assets associated with converting inputs into the final product form (McGraw 2015). This was a big factor in Southwest’s solution to the increasing price of fuel. â€Å"Installing â€Å"blended winglets† on all of Southwest s planes began in 2007. In 2014, they started to upgrade its aircraft fleet with newly designed split-scimitar winglets. These winglets reduced lift drag, allowed aircraft to climb more steeply and reach higher flight levels quicker, improved cruising performance, helped extend engine life and reduce maintenance costs, and reduced fuel burn† (McGraw: Southwest Case 2015). Since installing the winglets, Southwest has been able to

The Dominican Republic Essay - 650 Words

The people of the Dominican Republic are knowledgeable of their past in order to know what their future might bring. The Spanish settlers gave them their language, as well as their predominant faith. Africans were brought to the Dominican Republic as slaves, bringing their faith, music, and art. Their love of baseball came from the United States troops. Creativity such as music and art is a large portion of the Dominican Republican culture and lifestyle. Their music ranges from forms such as meringue, bachata, and salsa. These diverse forms of music are also combined with jazz, rock, and hip- hop to form a culture of music. The art scene of this country was discovered by Rafael Trujillo, who founded the national school of fine arts in†¦show more content†¦AS people of inclusion they believe Jesus came to include all, not exclude. All are welcome. They are people of liberation because they seek to challenge all the oppressed and they embody grace by living out their liberati on until all are set free of oppression. Dominicans are filled with hope, joy, and unrelenting optimism because they believe: God is good, with God all things are possible, and God uses us to transform the world. As Jesus people they believe Jesus was the incarnation if Gods grace. They believe Jesus was the ultimate liberal and showed us the way to lead the life God intends for all of us. Judicial branch judges are elected by a Council made up of members of the legislative and executive branches with the president presiding. The branches in their government resemble our government. The daily life of the Dominican Republic is very interesting. During the day they do many different things like cleaning and doing crafts with others. They have to regular meals breakfast, lunch and dinner. Things that they would eat would be their national dish beans and rice. Rice was the most important crop for them. Dominican Day in August-Colorful floats move on the street as music plays with the participants wearing their costumes. People along the street yell, sing, dance, and wave the Dominican flag. The Dominican Republic shares an island withShow MoreRelatedThe History Of The Dominican Republic:. The Dominican Republic1281 Words   |  6 PagesThe History of the Dominican Republic: The Dominican Republic also known as the island of Hispaniola is the second largest island in the Caribbean, which contains two countries, Haiti the Dominican Republic. The Dominican Republic was first explored by Columbus on his voyage to the New World. However, the origin and true history of the Dominican Republic goes far beyond his voyage. Before Christopher Columbus went on his journey to explore America, he stumbled upon the island of Hispaniola. ColumbusRead MoreThe Republic Of The Dominican Republic Essay1186 Words   |  5 PagesThe dominican Republic is known as the breadbasket of the Caribbean because it grows, farms, and catches almost everything that’s served for breakfast, lunch, and dinner. The Dominican Republic was the first colony founded by Christopher Columbus. It used to go by â€Å"La Hispaniola† in colonial times. Also the flag of the Dominican Republic is the only national flag in the world to feature the image of a bible. My country is the Dominican Republic. I learned about the culture, food, religion, importsRead MoreThe Origin Of The Dominican Republic Essay912 Words   |  4 PagesTo understand the way race has been shaped in the Dominican Republic is to take an in-depth look at the contextual influences that help to mold its nation. Their history began to take shape when Spanish ships of Columbus arrived in 1492. It was the third landfall met by Columbus which named La Espaà ±ola, but, was known as the island of Hispaniola. Today it is known as the Dominican Republic. Columbus’s arrival launched the complicated story of race, colonization and globalization for the people whoRead MoreEssay On Dominican Republic1110 Words   |  5 PagesFor this map project, the country  of research is the Dominican Republic located in both the northern and western hemispheres  in the Caribbean. The country is located on the east section of the island of Hispaniola, with the country of Haiti on the west section. The island of the Hispaniola  is the second largest island of the West Indies and it is 29,418 square miles in total. The Dominican Republics  shores are dominated by the Caribbean Sea to the south and the Atlantic Ocean to the north, but itsRead MoreDemocracy In The Dominican Republic757 Words   |  4 Pagesso much potential for it. In the Dominican Republic the framework is a representative democracy where in the elections there is an FPTP method, which simply means that the candidate with the higher amount of votes in the first round wins, also the candidate needs at least a 51% of the votes to win. (Electoral Law 275-97, Dominican Republic). I don’t believe our political system’s fair, neither does it represent the real ideal of the people in the Dominican Republic. Having already forty reforms toRead MoreHaiti And The Dominican Republic Essay1581 Words   |  7 PagesIntroduction The caribbean is where a small island, contains two countries within its borders and a long history of conflict. Haiti and the Dominican Republic are two different country, with completely different cultures, from religion, to the food they eat, Two countries, with two different, yet correlating stories. A story of conflict is what unites these two countries. This paper will attempt to analyse that story, and answer how this small island came to be divided into two countries, and inhabitedRead MoreHealthcare Conditions Of The Dominican Republic Essay776 Words   |  4 Pages Global Research Paper: The Dominican Republic Student: Sean Seraphin E-mail: sseraphin2013@fau.edu Course: HSA 6103 Intro to Healthcare Systems Professor: Dr. Nancy Shehadeh Health Services Administration Department Florida Atlantic University nshehade@fau.edu Table of Content â€Æ' Abstract In this writing assignment I will describe the healthcare conditions of the Dominican Republic and will offer a brief look at the country’s history, and current status health and economic statusRead MoreThe Culture Of The Dominican Republic995 Words   |  4 PagesHaiti, the small country located west of the Dominican Republic, is a unique and beautiful country with its own unique culture and geography. The people of Haiti are proud of their country and their culture. Even though the nation is plagued by earthquakes and storms, due to its geographic location, it does not stop the Haitian people from continuing their unique culture and happy lifestyle. Taking a look at this country’s culture and geography, anyone, civilian, military or political personnel canRead MoreThe Dominican Republic and Haiti3970 Words   |  16 PagesThe Dominican Republic and Haiti Imagine yourself as a businessperson on a trip to the island of Hispaniola to check on how production is faring. You land in Santo Domingo to transfer to a short commuter flight to Port-au-Prince. During the flight, you gaze outside your window to admire the breathtaking view of the Sierra de Baoruco, with its luscious forests. As the plane approaches the Haiti-Dominican Republic border, you notice that the land has been completely denuded of trees directlyRead MoreDominican Republic Essay741 Words   |  3 PagesThere are four Mirabal sisters, Patria, Dede, Minerva, and Maria Teresa. They did something remarkable for all women who lived in the Dominican Republic. The girls started a revolution that they were doing things to stop Trujillo. Patria, Minerva,and Maria Teresa Died in the process. Six months after their deaths Trujillo was assassinated. Everything they did for women started then. Minerva was the sister that saw how Trujillo really was first. She felt like she wa s trapped, â€Å" sometimes watching

Traumatic Brain Injury Essay - 1046 Words

Injury Stats Roughly 1.4 million people sustain a traumatic brain injury every year in the United States.1 Of these 1.4 million, 235,000 injuries are severe enough to require hospitalization—and 50,000 result in death. More than half (over 700,000) of all of these yearly brain injuries are from sports-related activities, falls, and physical assaults. In the year 2000, traumatic brain injury cost an estimated $60 billion in the United States, totaled in both direct medical fees and indirect costs such as lost productivity. Functions The brain is your body’s central processor, responsible for the critical functions that keep you alive: such as controlling your heart rate, breathing, and immune system. The brain also gets incoming†¦show more content†¦These secondary injuries can increase the pressure on the brain to dangerously high levels—quickly leading to permanent brain damage or death without immediate medical attention. Bleeding inside the skull, also called intracranial hemorrhage, is discussed below. Cerebral Concussion Even without physical damage to your brain’s tissue, a concussion can cause immediate unconsciousness, secondary injury, and even death. It is worth noting that you can also remain conscious during a severe concussion and still have secondary injuries. Surgery is usually not required for a concussion, and consciousness is typically regained within 72 hours (see Recovery, below). However, if blood vessels inside the skull are damaged, surgery will be required to stop the bleeding and excess pressure within the skull, and repair the damaged vessels. Cerebral Contusion A cerebral contusion is similar to a concussion, but usually involves a loss of consciousness, along with minor to moderate physical damage (bruising) to the brain tissue. Along with the initial damage to the brain, there is a risk of lethal secondary injury in any brain trauma. Surgery may be required to repair damaged tissues, including any blood vessels that may be bleeding and increasing the pressure within the skull. Diffuse Axonal Injury Diffuse axonal injury involves widespread (or diffuse), significant physical damage to your brain tissue andShow MoreRelatedA Traumatic Brain Injury 1708 Words   |  7 PagesA traumatic brain injury (â€Å"TBI†) occurs when the brain is somehow injured, rattled, or wounded from an external source of force. The means of acquisition and the severity of TBIs are unique to each patient; therefore, symptoms and rehabilitation can vary greatly depending on the patient’s condition following the incident and how they sustained the injury. The severity of a TBI is generally classified into one of three categories: mild, moderate, or severe, and this type of diagnostic criteria influencesRead MoreTraumatic Brain Injuries772 Words   |  4 PagesEffects may be long term or short term, depending on the gravity of the incident. Traumatic Brain Injury (TBI) is a serious public health problem in the United States. Based on recent studies, on average, 1.7 million people endure a tr aumatic brain injury each year. The leading causes of Traumatic Brain Injuries are falls, motor vehicle accidents, struck by or against objects, and assaults. The initial blow causes the brain to bounce around and twist hitting the bony interior wall of the skull or anRead MoreTraumatic Brain Injury1030 Words   |  5 Pagesto provide therapeutic and counseling services that assist persons suffering with traumatic brain injury (TBI) or acquired brain injury (ABI) in coping and recovering from the mental illnesses that often accompany such tragedies. TBI/ABI has shown a proven link with â€Å"anxiety, depression, personality changes, aggression (National Alliance on Mental Illness Veterans Resource Center May 8, 2009 Traumatic Brain Injury)†, as well as many other issues. As the caregiver for a survivor of a rare and deadlyRead MoreSymptoms And Injuries Of A Traumatic Brain Injury841 Words   |  4 Pages Nearly two million people experience a traumatic brain injury (TBI) every year. The degree of severit y from the incident may range from no underlying brain injury to severe compression of brain tissue. Irregular interior surface of skull can damage fragile tissues of brain during acceleration, deceleration, or shearing forces. Direct mechanical trauma can injure cortical tissue. Traumatic hematomas can damage subcortical structures and lead to vasospasm and ischemia. Sudden movement of skull onRead MoreTraumatic Brain Injury Essay1243 Words   |  5 PagesTraumatic Brain Injury Traumatic brain injury, also called acquired brain injury or simply head injury, is a result of a sudden blow to the head when an external force is applied causing a disruption of the physiological stability of the brain locally. It can also occur when an object pierces the skull and enters the brain tissue and when elevation in the intracranial pressure occurs and potentially dramatic changes in the blood flow within and to the brain. These changes may produce a diminishedRead MoreIntroduction Of Traumatic Brain Injury897 Words   |  4 PagesOutline I. The Brain II. Introduction of Traumatic Brain Injury (TBI) a. TBI sustained in combat zones i. Degrees of TBI ii. Causes of TBI while deployed 1. Concussion management iii. Why it is a problem III. Who Should Be Screened And How a. Suspected patients b. Methods of screening i. Rapid field screening ii. Further evaluation IV. Interventions and Treatment a. Deployed interventions i. Medications b. Nursing Interventions i. Manage symptoms ii. Family education. The human brain is a scientificRead MoreBrain Studies on Traumatic Brain Injuries1953 Words   |  8 Pagesfrom a traumatic brain injury. While working at a railroad site, an iron tamping rod (43 inches long, 1.25 diameter) went through his left cheek, through his brain, and out the skull. He surprisingly ended up surviving this traumatic injury. After a month in the hospital, he was back out on the street. Once a nice, caring person, Phineas turned into an aggressive man who could not even keep a job. Just like Phineas Gage, a TBI can potentially change everything. Brain studies on traumatic brain injuriesRead MoreTraumatic Effects Of Traumatic Brain Injury1278 Words   |  6 PagesTraumatic Brain Injury Traumatic Brain Injury (TBI) is one of the most common causes of death and long-term disability in children (Kraus, 1995). It is an acquired brain injury that occurs when a sudden trauma causes damage to the brain (NIH,2016). The symptoms for Traumatic Brain Injury include frequent headaches, lightheadedness and dizziness. An individual may experience having blurred vision tired eyes, and fatigue. Even stressors prior to having an injury can contribute to the result of postRead MoreImaging Of Traumatic Brain Injuries Essay1585 Words   |  7 PagesImaging of Traumatic Brain Injuries: An Investigative Report INTRODUCTION Traumatic brain injuries (TBI) consist of pathological intracranial characteristics of altered brain function cause by an outside force. TBI’s have plagued emergency rooms in recent years. TBI’s are the number one cause for death and disability in American youth and young adults. The drastic increase in TBI prognosis has been credited for reasons such as; increased competitiveness in sports, increased speeds of automobilesRead MoreEssay on Traumatic Brain Injury1034 Words   |  5 PagesTraumatic brain injury occurs when a person is hit in the head with a blunt force. This significant force to the head can happen playing recreational sports, on the playground, being in a car or motorcycle accident, falling down at home and your head impacting something, a blast or explosion. Traumatic brain injuries are also the leading cause of fatality rate and disability, especially in children, young adults and elderly. TBI is a devastating condition that affects millions of p eople nationwide

Chapter 25 the Grapes of Wrath - 1466 Words

THE SPRING IS BEAUTIFUL in California. Valleys in which the fruit blossoms are fragrant pink and white waters in a shallow sea. Then the first tendrils of the grapes swelling from the old gnarled vines, cascade down to cover the trunks. The full green hills are round and soft as breasts. And on the level vegetable lands are the mile-long rows of pale green lettuce and the spindly little cauliflowers, the gray-green unearthly artichoke plants. And then the leaves break out on the trees, and the petals drop from the fruit trees and carpet the earth with pink and white. The centers of the blossoms swell and grow and color: cherries and apples, peaches and pears, figs which close the flower in the fruit. All California†¦show more content†¦The meat turns dark and the crop shrivels on the ground. And the pears grow yellow and soft. Five dollars a ton. Five dollars for forty fiftypound boxes; trees pruned and sprayed, orchards cultivated—pick the fruit, put it in boxes, load the trucks, deliver the fruit to the cannery—forty boxes for five dollars. We can t do it. And the yellow fruit falls heavily to the ground and splashes on the ground. The yellowjackets dig into the soft meat, and there is a smell of ferment and rot. Then the grapes—we can t make good wine. People can t buy good wine. Rip the grapes from the vines, good grapes, rotten grapes, wasp-stung grapes. Press stems, press dirt and rot. But there s mildew and formic acid in the vats. Add sulphur and tannic acid. The smell from the ferment is not the rich odor of wine, but the smell of decay and chemicals. Oh, well. It has alcohol in it, anyway. They can get drunk. The little farmers watched debt creep up on them like the tide. They sprayed the trees and sold no crop, they pruned and grafted and could not pick the crop. And the men of knowledge have worked, have considered, and the fruit is rotting on the ground, and the decaying mash in the wine vat is poisoning the air. And taste the wine—no grape flavor at all, just sulphur and tannic acid and alcohol. This little orchard will be a part of a great holding next year, for the debt will have chokedShow MoreRelatedGrapes of Wrath - Chapter 25 Analysis1462 Words   |  6 PagesAP Language, Per. 5 12 January 2013 Grapes of Wrath Analysis The cold, soaked earth, which was a source of life not too long ago, abducts a young child while the mother can only watch hopelessly as the husband shovels mounds of dirt. This event is not too different than most that citizens living during the Dust Bowl had to deal with. The self-destructive nature caused the American people to keep expanding and shaping the land as they saw fit. Because of this they overworked the land which, combinedRead MoreGrapes of Wrath: the Theme of Decay in Chapter 25864 Words   |  4 Pageswhich â€Å"drop and dry with black shreds hanging from them†. The purple prunes, which now â€Å"carpet the ground†, fill the valley with â€Å"the odor of sweet decay†. Pears are left to be devoured by the yellowjackets, and give off a smell of â€Å"ferment and rot†. Grapes are not good enough to make good wine, and the wine that is made from them is â€Å"the smell of decay and chemicals†. As we can see, the text goes into quit e a lot of detail in the description of the different fruits decaying all over the State. FruitsRead More Chapter 25 of The Grapes of Wrath by John Steinbeck Essay examples2622 Words   |  11 PagesChapter 25 of The Grapes of Wrath by John Steinbeck In the twenty-fifth chapter of his novel The Grapes of Wrath, John Steinbeck presents the reader with a series of vivid images, accompanied by a series of powerful indictments. Steinbeck effectively uses both the potent imagery and clear statements of what he perceives as fact to convey his message. This short chapter offers a succinct portrayal of one of the major themes of the larger work. Namely, the potential bounty of nature corruptedRead More Comparing and Contrasting the Novel and Movie Version of The Grapes of Wrath968 Words   |  4 PagesComparing and Contrasting the Novel and Movie Version of The Grapes of Wrath John Steinbeck wrote the The Grapes of Wrath in 1939 to rouse its readers against those who were responsible for keeping the American people in poverty. The Grapes of Wrath tells the story of the Joad family, migrant farmers from Oklahoma traveling to California in search of an illusion of prosperity. The novels strong stance stirred up much controversy, as it was often called Communist propaganda, and banned fromRead MoreEssay on Rhetorical Analysis- the Grapes of Wrath967 Words   |  4 PagesRhetorical Analysis- The Grapes of Wrath â€Å"You don’ know what you’re a-doin’,† were Casy’s last words before he died as a martyr. Casy died for his cause, his belief that the elite were not truly aware of how their greed was causing the suffering of the weak and that the weak could only surpass their sorrows if they worked together. Steinbeck uses chapter 25 of Grapes of Wrath to portray this very message. Steinbeck uses an array of rhetorical devices such as symbolism and the use of a instructiveRead MoreThe Grapes of Wrath Synthesis Essay891 Words   |  4 Pagesargued human nature is intrinsically violent and aggressive. This can be seen in chapter 25 of The Grapes of Wrath: the mindless destruction of resources ultimately amounts to nothing productive. In his novel, Steinbeck expresses harsh criticism and disapproval toward humanity’s self-destructive and violent nature. Man’s cruelty to his fellow man, a major theme in the book, is very clearly addressed in chapter 25: â€Å"And men with hoses squirt kerosene on the oranges, and they are angry at the crimeRead MoreAnalysis Of John Steinbeck s The Grapes Of Wrath And Of Mice And Men 1433 Words   |  6 Pagesliving. These answers are the philosophy of John Steinbeck † (Benson 555). John Steinbeck was a major American writer who has written many books, which have come to be known as classic American stories. Examples of these classic stories are The Grapes of Wrath, The Red Pony, and Of Mice and Men. John Steinbeck is worthy of the praise he has received for his contributions to American literature because he added a new genre as well as a new narrative device, depicted the lives of the poor, and went toRead More The Pain of the Okies Exposed in The Grapes of Wrath Essay1485 Words   |  6 PagesThe Pain of the Okies Exposed in The Grapes of Wrath      Ã‚  Ã‚   The Dust bowl was an ecological and human disaster in the Southwestern Great Plains regions of the United States in the 1930s. The areas affected were Oklahoma, Texas, New Mexico, and Colorado. The poor handling of the land and years of drought caused this great disaster (Jones History). During this time the Okies--a name given to the migrants that traveled from Oklahoma, Texas, Kansas, or anywhere in the Southwest or the northernRead MoreAnalysis Of The Book The Grapes Of Wrath 904 Words   |  4 Pages The majority of people in the United States are lucky enough to have a place they can return to every night and call their home. Unfortunately, for the Joad and Walls families, this is not the case. The Grapes of Wrath, by John Steinbeck, tells the story of the Joads, a poor family of tenant farmers forced off their farm in Oklahoma due a bank foreclosure. Because of the circumstances they suffered, including being trapped in the Dust Bowl and economic hardship, the Jo ads set out for CaliforniaRead MoreThe Grapes Of Wrath By John Steinbeck2144 Words   |  9 PagesThe Grapes of Wrath is a well-known beloved novel of American Literature, written by John Steinbeck and published in 1939. Whoever said a road is just a road has not read The Grapes of Wrath. From the time we read when Tom Joad, novel’s protagonist, returns home after four years in prison; the meaning of roads changed. Route 66, also known as the mother road the road of flight, was a lifeline road, which allowed thousands of families to pursue their hopes and dreams. This road is also the road that

Machiavelli’s Pyschological Game in “The Prince” Free Essays

Machiavelli’s â€Å"The Prince†: By Any Means Necessary Part 15 of Machiavelli’s The Prince, entitled Of the Things for Which Men, and Especially Princes, Are Praised or Blamed, states that, in order for a man to maintain control of a government and better that territory, he must engage in certain actions that may be deemed immoral by the public he serves. Machiavelli argues a valid point, that the nature of man is twofold, encompassing good and evil, right and wrong. The effectiveness of his argument, however, relies on the fact that the person reading his essay is an objective observer of human nature. We will write a custom essay sample on Machiavelli’s Pyschological Game in â€Å"The Prince† or any similar topic only for you Order Now Not leaving this to chance, Machiavelli plays a psychological game with the reader in order to convince them of his argument. Machiavelli prefaces his thesis with commentary that attempts to place the reader in a subordinate state-of-mind. He confesses to the reader that he fears sounding presumptuous for writing about a subject covered many times before by others and differing from their opinion in the matter. This statement places the author at the mercy of the reader and prepares them to hear an idea that may not be popular. Having been asked forgiveness or the pride of the author, the reader drops barriers that he may have against arguments driven by ego and opens his mind to Machiavelli on a personal, sincere level. By placing himself at the feet of the reader, Machiavelli puts himself and his argument in a position of power. He wastes no time in using this power to gain more control over the reader. In the next sentence he states that his intention is to create an outline for behavior in public office † of use to those who understand†. This statement compels the reader to agree with the points that the trustworthy, orthright Machiavelli argues, or be relegated the ranks of those ignorant dullards that do not understand. Machiavelli then presents his thesis, that a ruler must use both good and evil in order to maintain his power over the state. The reader has almost no choice but to accept this idea before any proof has been given. With the reader in the palm of his hand, Machiavelli needs only to make a very general argument of his point to convince the reader of its validity. The author states that there are actions for which a prince is either praised or blamed. He lists many examples of good qualities and their opposing attitudes. Instead of labeling them good and evil, however, Machiavelli titles them imaginary and real. By calling the good traits and the leader who possesses them imaginary, he removes the bite that the mention of evil doing may have on the reader. Removing this emotional punch makes his thesis, that evil behavior is necessary to properly rule, obvious. Machiavelli applies the rules he sets out for successful management of a nation to his own writing. He is cautious not to offend the reader ith a statement that is too specific. He manipulates the mind of the reader in order to quell his emotions and make him more accepting of his opinion. He seems weak when he is most powerful and seems powerful when he has no legs to stand on. He is cautious and polite when his foe’s defenses are up and attacks with all of his resources at his foe’s weaknesses. Machiavelli writes a strongly convincing essay. The proof for his opinion lies not only in the words he speaks but in the flow and believability of the work itself through the utilization of the very techniques he exhorts. How to cite Machiavelli’s Pyschological Game in â€Å"The Prince†, Essay examples

Management for Controlling and Leading- myassignmenthelp.com

Question: Discuss about theManagement for Controlling and Leading. Answer: Management has four roles that include planning, organizing, controlling and leading. Organizing is a managerial function that consists of the allocation of human resources and developing an organizational structure in a manner that achieves the objectives of the firm. It is a function that aids in designing and coordinating the firms efforts to attain the desired goals. Therefore, organizing is a process that consists of developing the structure of the company and allocating human resources (Carpenter, Bauer, Erdogan, Short, 2010. In allocating human resources, organizing entails tasks such as job design. A manager has the responsibility of structuring job position. The process involves dividing and defining functions into various jobs and allocating personnel based on their capacity to fulfill the job requirements. Additionally, assigning staff and job design enables the firm to achieve objectives by ensuring that employees are sufficient and productive (Carpenter, Bauer, Erdogan, Short, 2010. Secondly, a manager has the role to organize the firm into various departments based on the job designs. It allows for coordinated effort and the elimination of redundant activities. In this process, a manager decides the best way to departmentalize. A manager may organize based on the function, geography, product or the customer. In large organizations, the manager may use various methods of organizing to achieve efficiency (Carpenter, Bauer, Erdogan, Short, 2010. Change is an opposable force that many organizations need to adapt. However, change also distorts the norms in a company thus initiating resistance from the employees. In any change process, the employee is the most affected, and this may impact on their motivation and subsequently their productivity. It is, therefore, necessary that managers facilitate the change process (Carpenter, Bauer, Erdogan, Short, 2010. Change management is a role by managers where they facilitate the modifications in the organization. It involves appointing change agents within the organization and engaging employees, as well as, communicate the progress. Employees are the implementers of change and are also in a better position to inhibit the process. Change agents, people who are leaders in the firm, facilitate the process by inspiring and communicating with other employees (Carpenter, Bauer, Erdogan, Short, 2010. Change management ensures that employees are aware of the changes taking place, they are engaged in the decision and their recommendations taken into consideration. Failure to manage leads to resistance from personnel demotivates employees and eventually affects their performance and that of the company. Besides, managing change creates understanding among the employees. They can comprehend why the changes are necessary and aid in the implementation process. It saves time, resources and motivates employees to be more productive thus leading to organization efficiency (Carpenter, Bauer, Erdogan, Short, 2010. People are motivated by various needs. Money is one of the key motivators as it helps to fulfill some basic requirements. However, for professionals, other drivers inspire them at work. First, professionals are motivated by job satisfaction. As much as people get a pay at the end of the day, professionals desire job satisfaction. It is essential that their days work feel fulfilling. Otherwise, it may demoralize the employees and affects their productivity. Esteem and appreciation motivate professionals. Managers understand that performance appraisal is a critical tool in driving workers. It propels them to work harder and achieve efficiency. Besides, they seek to be appreciated through promotion and recognition. It builds confidence and enhances job satisfaction. Performance appraisal provides an avenue of career development for professionals and general growth (Carpenter, Bauer, Erdogan, Short, 2010. Additionally, professionals are motivated by the desire for self-actualization. Self-actualization is a need that drives one to achieve their maximum potential through creative thinking. Unlike other requirements that are supported by monetary rewards, self-actualization is the highest level of motivation for professionals. They no longer require financial rewards but want to test the limits of their ability. They incorporate new ideas and actualize them in their profession (Carpenter, Bauer, Erdogan, Short, 2010). They aim to master their art. Managers are responsible for strategic planning in an organization. They require adequate information from the external business for such preparation. For Qantas Airline, managers roles are affected by political, economic and technological factors. Before making decisions, they must consider the conditions in the business environment and thus the need for business analysis. Political factors relate to the legal and political state in Australia. The laws and regulations enacted by political institutions affect the profitability of the airline. It also means that managers have to be proactive in anticipating and dealing with such rules. Additionally, any issues that arise from a change in the political arena and laws that affect the objective of the business must be solved. Political factors influence the planning and decision-making process by managers (Dobni, et al. 2016). Secondly, economic factors impact on the survival and profitability of the company. Variables such as taxation and inflation in the country reduce the revenue for Qantas Airline. Change in taxation laws influences the income in the airline. Besides, with high inflation levels, the purchasing power of consumer reduces, and fewer people use the carrier for traveling. They may also switch to alternative methods. The role management is thus affected as they have to modify business strategies. Additionally, technology development propels changes in the business world. Managers at Qantas Airlines have to keep up with technology advancement to ensure that the firm is a trendsetter and has a competitive advantage (Dobni, et al. 2016). References Carpenter, M. A., Bauer, T., Erdogan, B., Short, J. (2010). Principles of management. flatworldKnowledge. Dobni, C. B., Dobni, C. B., Klassen, M., Klassen, M., Sands, D., Sands, D. (2016). Getting to clarity:new ways to think about strategy. Journal of Business Strategy, 37(5), 12-21.

Professional and Communication for Internet - MyAssignmenthelp

Question: Discuss about theProfessional Skills and Communicationfor Internet. Answer: Introduction The advent of the internet and online technologies have changed the consumer behavior. Due to the explosion of social media and networks over the last few years has seen a significant impact on the way pod cuts get advertised and how their publicity reaches the consumers. The companies look for innovative ways to advertise their products and services. Online reviews by the customers are one way of knowing more about the value of a certain product. The essential question that arises is as to what do consumer believes more, company advertising or online reviews? The essay makes an analysis of what influences the decision-making process of consumers. Discussion There is no denying that the customer care experiences find an easy and convenient voice online. Consumer opinions and the usage of the sites can impact the choice of brand or company among the consumers. After all, the word of mouth has always been a popular means of advertising, and consumer opinions about certain products and customer care carry an importance here. It is observed that the midsized companies can offer more personalized and better experiences for their customers. Today, almost every business has a website and social media channels like Facebook and Twitter (Gesenhues, 2013). Online chat service and emails address customer concerns efficiently and much faster. Customers prefer to go online and surf the web to learn more about the product and services. Consumer opinions and reviews on the socially?based websites and do create an image of a company, postive or negative. The credibility of the information source has always been a major issue for advertisers. Their advertising message and practices add credibility to their products (Karakaya and Ganim, 2010, p. 447). The trustworthiness and expertise of the sender impact how well it is received at the other end by the receiver of the message. The online activity and information can influence consumer opinions as they read product reviews and any complaints. Today, a broad range of rating sites and social networking sites exist online that provide opinions, ratings, and reviews for products or services. Consumers browse the information and reviews to make decisions when they buy a product online. Frequent users of online review sites are more likely to place higher importance on the information they come across online (Karakaya and Ganim, 2010, p. 448). As the number of internet users and the usage of online sites increases, there is no denying that online reviews will play a major role in influencing the customers. There has been an explosion of social networks over the last few years. Consumer-generated reviews online continue to have a substantial impact on advertising. Nielsens latest Global Trust in Advertising report shows that online consumers have risen phenomenally. The majority of these customers state clearly that they trust recommendations from friends and family over any other form of advertising. The next best medium they trust is online reviews and surveys. A lesser percentage tests the information and email messages from the email messages (The Nielsen Company 2013). Display ads on mobile devices do enjoy a certain level of trust among the consumers, but the consumer trust consumer confidence is still lower. Almost half the users around the world are said to believe television and print media ads in magazines and newspaper. However, their confidence in the traditional, paid media has declined over the years. A recent survey by Dimensional Research shows that an overwhelming percentage of customers do read the online reviews and a positive or a negative review influenced their buying decision. The customers are not only anxious about the quality of an individual product or service but were equally particular about the customer services and their shopping experiences. Today, one finds an increasing number of buyer sharing their experiences online via social networking sites and online reviews. Gesenhues, 2013). Thus survey clearly reveals the importance of online reviews by the customers. Recent research shows that it is advantageous for the companies and businesses to raise awareness of their products online and via social media sites. This is because an increasing number of shoppers use social media for shopping and rely on the reviews and information on Facebook and Twitter when making shopping decisions (Paquette 2013, p. 20). Thus, those advertising avenues are proving to be powerful when targeting a specific market. Further studies reflect that the companies cannot ignore traditional marketing completely, but it is the right combination of traditional advertising and web marketing that can create the most effective approach to influence the customers (Shima and Varfan, 2008, p. 36). Each of those mediums carries their benefits, but internet marketing does appear to carry higher popularity among the buyers and sellers. It is observed that drug advertising has expanded over the past decades and drug products are being promoted directly to consumers via traditional ad media and the internet. Drug companies have raised their marketing budgets for advertising which has already crossed $4.8 billion (Faerber and Kreling 2014, p. 110). Healthcare consumers need reliable information about drugs, and when the truthfulness of claims made by the drug advertisements was evaluated, it was found that many claims were misleading to consumers. When comparing click-and-mortar retailers to Internet retailers in general, the consumers familiarity with the retailer does have a role to play. A loyal customer would be less receptive to negative online reviews and information if he is well familiar with the retailer as compared to the retailers (Chatterjee, 2001, p. 132). These results show that organizations and business need to create a positive relation and trust with their customers in order to negate the impact of any negative reviews. Surveys and investigations suggest that consumers attach credibility to online sources and reviews (Karakaya and Ganim, 2010, p. 457). When reviewing practices at Amazon and BN.com, it is observed that both retail sites enjoy positive customer reviews (Chevalier Mayzlin 2006, p. 31). Still, the differences in their relative market share of book sales can be attributed to the number of detiale4d reviews and the star ranking of the reviews. The differences in the quality of customers reviews ca n impact the sales, revenues, and profitability for the online retailer. It is observed that Amazon has more reviewers and detailed reviews than its rivals. Conclusion The above discussion shows that companies and business cannot afford to ignore their advertising efforts online. With an increasing number of online customers and a rising usage of websites, it is evident that online reviews are getting more important than the traditional company advertising. The web has indeed become a fastest growing advertising medium, and an increasing number of customers rely on web information to base their decisions. Along with traditional advertising, the companies need to build trust and loyalty with their customers to get positive reviews online. Bibliography Chatterjee, P., 2001. Online Reviews: Do Consumers Use Them? Mary C. Gilly and Joan Meyers-Levy, Valdosta, GA: Association for Consumer Research, 28(1), pp. 129-133. Chevalier, J.A. Mayzlin, D. 2006, "The Effect of Word of Mouth on Sales: Online Book Reviews", JMR, Journal of Marketing Research, vol. 43, no. 3, pp. 9. Faerber, Adrienne E., and David H. Kreling, 2014. Content Analysis of False and Misleading Claims in Television Advertising for Prescription and Nonprescription Drugs. Journal of General Internal Medicine, 29(1), pp. 110118. Gesenhues. A, 2013. Survey: 90% Of Customers Say Buying Decisions Are Influenced By Online Reviews [Online] (Updated 9 Apr. 2013) Available at:https://marketingland.com/survey-customers-more-frustrated-by-how-long-it-takes-to-resolve-a-customer-service-issue-than-the-resolution-38756 [Accessed 17 May. 2010]. Karakaya, F. and Ganim, N., 2010. Impact of online reviews of customer care experience on brand or company election. Journal of Consumer Marketing, 27(5), pp. 447457. Paquette, H, 2013. Social Media as a Marketing Tool: A Literature Review. University of Rhode Island, 1(1), pp.1-26. Shima, A and Varfan, M., 2008. Traditional Marketing vs. Internet Marketing. Mlardalen University, 1(1), pp.1-40. The Nielsen Company (US), 2012. Consumer Trust In Online, Social And Mobile Advertising Grows Online [Online] (Updated 4 Oct. 2012) Available at: https://www.nielsen.com/in/en/insights/news/2012/consumer-trust-in-online-social-and-mobile-advertising-grows.html [Accessed 17 May. 2010].