McDonaldization Essay -- essays research papers

George Ritzer describes McDonaldization as the process by which the principles of the fast-food restaurant atomic number 18 coming to dominate more and more sectors of Ameri elicit society as well as the rest of the world. McDonaldization is the idea that our society is proper more efficient and more fast paced. Rational systems can be defined as unreasonable, dehumanizing systems that deny the humanity, the human reason, of the people who work at heart them or are served by them.1 Today there are numerous types of businesses that are increasingly adapting the same values and principles of the fast-food industry to their needs. Rational systems are dehumanizing our society and seem to be even more irrational than convenient. nigh every aspect of todays society has been affected by McDonaldization including the restaurant business, education, work, healthcare, travel, leisure, dieting, politics and the family. McDonaldization is turning our society into one which is built upon appliance and gaining the most for our money in the fastest way possible. The significant achiever of McDonalds, and of McDonaldization as a whole, is due to four basic elements- efficiency, calculability, predictability, and control.(Ritzer, p.12) The first symmetry of McDonaldization is efficiency. capability means choosing the optimum means to a given end. Efficiency does have its advantages for both consumers, who get what they want quickly and with little effort, and for workers, who can perform their tasks...